The Abandoned Logo...

[Jim]

So, if this logo that we can all see on Toolshed, Amazon, etc. (the one that some say looks more like "fool") is the real new one for the CD, shirts, advertising, etc., then why did TOOL create and ditch that other logo? You know, the one that has been around online for a year or so? It is all lowercase letters, and the letters are all connected. I don't know what word would be good to describe the typeface/font for it, but it is the one with the pointy edges and diamond-like holes in the 2 Os of TOOL. Was it really a creation of the band? If so, why make it and not use it? It never even made it onto one of their recent post-Lateralus shirts. Odd. It certainly does support the theory that the advertised logo(if not more) is fake. Speculate away!
-Jim-

[Nebel]

It was created by Joshua Davis for the new Tool site and he was hoping they might use it on the album.. guess they didn't

[mattw]

It was created by Joshua Davis for the new Tool site and he was hoping they might use it on the album.. guess they didn't

So instead they hired some 12-year-old to come up with a new logo and the band liked it and went with it...

[Jess]

http://i42.photobucket.com/albums/e337/georang/aprilfoolsz.jpg

[Grimface]

http://i42.photobucket.com/albums/e337/georang/aprilfoolsz.jpg

Looks sweet

[Jess]

http://i42.photobucket.com/albums/e337/georang/xmdaysedited2_logo.jpg

[Idiotica]

actually i like that one better. The capital 'T' fits well - they could make the 'OO's larger to fill the gap. Right now they look like eyeballs or titties--- t(.)(.)l

[Nebel]

lool

[zenkinet]

actually i like that one better. The capital 'T' fits well - they could make the 'OO's larger to fill the gap. Right now they look like eyeballs or titties--- t(.)(.)l
ITS BEEN DONE

[ElDespertador]

How about this (http://www.toolband.com/catalog/popup_image.php?pID=134) "cutie"?

[s ti N Kfizt]

How about this (http://www.toolband.com/catalog/popup_image.php?pID=134) "cutie"?
i think it's beautiful, i like this more than the other two new logos.

[Staralfur]

you might have a point there Mr. Jim..imho the logo from the website it's nicer than the fool logo..

[Havokb8]

Im a fool, therefore i support the new logo 100%

[Chris_Brightwell]

And they ditched the logo from pre-lateralus already, so it isn't new.Which logo, exactly, are you talking about?

[dracomordag]

-1 for new logo
+.5 for razor logo
+1 for chain logo

[s ti N Kfizt]

+0.5 for new logo
+1 for BLACKENED (the one in the butterfly fake cover) razorlogo
+1,5 for the logo in the ''turn of your television'' shirt.

[KJM]

everyone knew the website logo wasn't the new band logo. how many times do things have to be said before they start sinking in.

[Code of the Streets]

The new logo is lol (http://www.hostmypic.info/uploads/39a97b5442.jpg).

[zavlin]

So, if this logo that we can all see on Toolshed, Amazon, etc. (the one that some say looks more like "fool") is the real new one for the CD, shirts, advertising, etc., then why did TOOL create and ditch that other logo? You know, the one that has been around online for a year or so? It is all lowercase letters, and the letters are all connected. I don't know what word would be good to describe the typeface/font for it, but it is the one with the pointy edges and diamond-like holes in the 2 Os of TOOL. Was it really a creation of the band? If so, why make it and not use it? It never even made it onto one of their recent post-Lateralus shirts. Odd. It certainly does support the theory that the advertised logo(if not more) is fake. Speculate away!
-Jim-
This question has bugged me a little too. Not only did it seem likely that was going to be the album logo, but it is a much better logo.

[KJM]

Man, DAVIS CREATED IT FOR THE SITE. That's all. He said it was just for the site.

[LabRat404]

So, if this logo that we can all see on Toolshed, Amazon, etc. (the one that some say looks more like "fool") is the real new one for the CD, shirts, advertising, etc., then why did TOOL create and ditch that other logo? You know, the one that has been around online for a year or so? It is all lowercase letters, and the letters are all connected. I don't know what word would be good to describe the typeface/font for it, but it is the one with the pointy edges and diamond-like holes in the 2 Os of TOOL. Was it really a creation of the band? If so, why make it and not use it? It never even made it onto one of their recent post-Lateralus shirts. Odd. It certainly does support the theory that the advertised logo(if not more) is fake. Speculate away!
-Jim-


Tool T-shirts say "Joot" in the mirror :-)

[Fap]

I actually like the jagged logo on the front page more than the new logo on amazon.

[Sol Invictus]

I hate the chain logo and the new logo personally even if it is a amigram. I love the one on toolband opening page a lot though.

[Carny_Handles]

whats an 'amigram' ?

[fraz]

I actually like the jagged logo on the front page more than the new logo on amazon.

i agree - the letters look like razor blades to me, they should have used it instead of this new one

[Octopod]

What if the "fool" element of the new logo is meant outwardly? As in the band calling someone (or many someones) a fool?

I kind of like how the O's are like two beings in the same capsule. "...I am not alone in this body", right?

By comparison, the logo from Ænima contains letters that are formed by the black space linking two bars that are parallel. Like an 11 on it's side. Is it the "shadow" that connects them? Does the residue between the 1's suggest that the shadow is streching them apart? The O's in that logo certainly contain something I've never seen in an O before.

The Lateralus logo is completely connected by bars that resemble the bar that connects the II's of an "H". And it's all lower case. A reference to "jimmy"? There aren't many instances when the band goes all lower case. Somehow, it seems to be relevant on some level.

[Scrunzset]

Tool T-shirts say "Joot" in the mirror :-)

My cat's breath smells like cat food. ^_^

[Dharma Bear]

At first, I liked the razor logo more...but now im digging the new one, it's sleak, sexy and looks "future esq"...and it's alot different from the older logos, which is cool.

[clarity.]

I see "tool" not "fool"

[Clutch it like an AEnima]

I see "tool" not "fool"
that was before they changed it to a capital T, when it had a lower case t it looked like fool

[ARMZ]

Fuck the logo, they still haven't given us a Christmas album yet, I'm still waiting to hear classics like, Jingle Bells, Santa Claus Is Coming To Town and Rudolph The Red-Nosed Reindeer.

[Fulcanelli]

The new logo doen't look like "fool" to me either. The bottom of the "t" is curved inwardly, which suggests (oddly enough) a fucking "t." To spell "fool" with that font then the bottom of the "f" should be symmetrical, in this case curved outwardly on both ends.

[juncopartner]

Fuck the logo, they still haven't given us a Christmas album yet, I'm still waiting to hear classics like, Jingle Bells, Santa Claus Is Coming To Town and Rudolph The Red-Nosed Reindeer.


ya! a christmas album would be nice. i'd like to hear them cover some Billy Ocean first though

[jitbox]

whats an 'amigram' ?

The word is actually ambigram (http://en.wikipedia.org/wiki/Ambigram). The newest Tool logo is not exactly an ambigram, however.

[#Notion]

wow.. just wow...

[Animus X torsi]

glad your so outspoken

[LabRat404]

whats an 'amigram' ?

I thought he was tryign to say "anigram" which would be a word formed by rearranging the letters of a pre-existing word. Such as 'read' to 'dear'

[LabRat404]

My cat's breath smells like cat food. ^_^


uh, ok.

[Animus X torsi]

my avatar smells like cat food

[jitbox]

I thought he was tryign to say "anigram" which would be a word formed by rearranging the letters of a pre-existing word. Such as 'read' to 'dear'

As I said earlier, he was likely trying to say "ambigram."

Furthermore, anigram isn't a word, but "anagram" is.